The Web & IT Handbook

Practical web engineering principles, distilled from real projects and client work starting in 2003: websites, CMS-based platforms and custom online applications.

This site reorganises that experience into a structured handbook: analysis, consulting, design, development, optimisation, support and terminology.

Web engineering & development – analysis, consulting, design, development. Everything feasible & measurable.

Web design is not decoration; it is the visible structure through which information, tasks and decisions flow. The focus is on clear layout, hierarchy, readability and responsive behaviour across devices.

The Web Design handbook describes how we approached site architecture, visual systems and templates so that each page served a specific purpose and remained maintainable over time.

In this handbook

  • Defining the purpose and audience of each page type.
  • From wireframes to layouts: content-first design.
  • Responsive grids, typography and spacing that survive real content.
  • Designing navigation, menus and sitemaps that users can understand.
  • Balancing aesthetics with performance and accessibility.

Read the full Web Design handbook →

Web development turns design and requirements into working systems: CMS-based sites, custom components and online applications. The emphasis is on stability, clarity and predictable behaviour rather than on novelty for its own sake.

The Web Development handbook covers how to select platforms, structure code and build features so that sites can evolve without collapsing under their own complexity.

In this handbook

  • Choosing between static sites, CMS platforms and custom web apps.
  • Structuring templates, components and configuration.
  • Integrating databases, APIs and background jobs.
  • Performance, caching and scalability basics for typical projects.
  • Documentation, version control and deployment routines.

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Internet marketing is most effective when it starts from business goals and customer journeys, not from tools or trends. Campaigns should be structured, measurable and aligned with what the website can actually deliver.

The Internet Marketing handbook explains how we planned and ran search and campaign activity around clear objectives, landing pages and analytics rather than isolated advertisements.

In this handbook

  • Defining goals and mapping the customer journey (awareness to decision).
  • Search advertising (PPC) as a precise, intent-driven tool.
  • Designing and testing landing pages that match expectations and convert.
  • Budgeting, bidding, tracking and evaluating campaigns over time.
  • Integrating email, content and paid traffic into one coherent strategy.

Read the full Internet Marketing handbook →

Social media is an extension of your website, not a replacement. It offers a way to distribute content, reach specific audiences and hold conversations – provided it is used deliberately rather than reactively.

The Social Media handbook focuses on how we used social platforms to support web projects: editorial calendars, campaigns, community management and metrics that matter.

In this handbook

  • Choosing appropriate channels and defining their roles.
  • Planning content: themes, formats and frequency instead of improvisation.
  • Combining organic posting with targeted, time-bound campaigns.
  • Social metrics that are actually useful for decision-making.
  • Community management, moderation and escalation paths.

Read the full Social Media handbook →

Search Engine Optimization is not a trick; it is the discipline of making websites understandable and trustworthy to both users and search engines.

The SEO & Optimization handbook describes how we combined technical, content and off-site work into coherent, long-term efforts.

In this handbook

  • On-page SEO: structure, headings, internal linking and technical hygiene.
  • Performance and mobile optimisation as ranking and usability factors.
  • Keyword research with an emphasis on intent and relevance.
  • Practical approaches to off-page SEO and link earning.
  • Measurement, reporting and avoiding short-lived “quick wins”.

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Training in informatics and web technologies works when it respects learners’ time, background and goals. Tools change; principles and mental models are what remain.

The Training & Education handbook outlines how we structured courses for beginners, students and professionals, with a focus on practical competence.

In this handbook

  • Defining learning outcomes before choosing tools or platforms.
  • Designing progression from basics to realistic projects.
  • Balancing theory, demonstration and hands-on practice.
  • Approaches for exam preparation versus workplace training.
  • Materials, feedback and sustainable support for learners.

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Technology consulting becomes useful when it starts from the organisation’s real processes and constraints, not from a catalogue of products.

This handbook captures how we analysed needs, planned investments and supported organisations through digital projects and, where applicable, funded programmes.

In this handbook

  • Mapping processes before proposing systems or tools.
  • Choosing interventions with realistic impact and total cost.
  • Requirements, specifications and vendor selection.
  • Digital transformation at a practical, incremental scale.
  • Change management, communication and evaluation.

Read the full Consulting & Business Development handbook →

Technical support is the quiet foundation that keeps systems working. When structured properly, it prevents avoidable incidents and provides clear paths when something fails.

The Technical Support handbook explains how we defined scope, priorities, maintenance and communication for sustainable IT support.

In this handbook

  • Defining what “support” includes: systems, hours, responsibilities.
  • Classifying incidents by impact and urgency.
  • Methodical troubleshooting instead of guesswork.
  • Routine maintenance, backups and recovery procedures.
  • Security incidents, documentation and user communication.

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Words are not an afterthought; they define how a site explains itself and how search engines understand it. Good content is clear, precise and honest.

This handbook describes how we planned, wrote and maintained web copy, including multilingual content and SEO-aware structure without sacrificing readability.

In this handbook

  • Defining the job of each page and section.
  • Writing for readers first, with SEO as a constraint.
  • Structuring content for scanning: headings, lists, page types.
  • Multilingual content and meaning-preserving translations.
  • Editing, updating and lifecycle of critical pages.

Read the full Content & Language handbook →

Over the years, a stable set of technical terms appeared in almost every project: hosting, CMS, bandwidth, SEO, PPC, responsive design and many more.

The Technology Glossary collects these terms in one place, with short, practical definitions aimed at non-specialists: clients, managers and students.

What the glossary offers

  • Plain-language explanations for key web and IT terminology.
  • Context notes on how terms were used in real projects.
  • An A–Z index with anchor links for quick navigation.
  • Coverage of hosting, development, UX, analytics, SEO and social terms.

Open the full Technology Glossary →